Just sit right back and you'll hear a tale....

I've been digging around again in the land of storytelling for a new client I have with KSi. Our goal together was to create better, more authentic storytellers in their company, which will then also translate to a better communicating of the brand. Think of JetBlue, Google, Amazon, Starbucks---they are all brands with a strong story and we buy into those stories---daily! We buy into how those stories make us feel. We become part of an brand event they create for us---like a Facebook event but bigger and more subtle. Thats what a good brand story is. And I help to train better brand storytellers.

That session inspired me.

So I decided to start doing my own storytelling again. I used to tell stories in NYC, even winning a MOTH Story Slam. But I hadn't performed a story on a stage in years. But last week, I went to a storytelling event in Chicago---Story Club. I hadn't planned on telling a story. I wasn't really prepared, but there were a few spots open and they kept asking for volunteers. I kept saying "no" to myself. I wasn't ready. But then I asked myself: What was I waiting for? I wanted to tell a story and as unprepared as I was, the fact was I wanted to tell a story. So I dug around in my mental files for a story.

I had just told a story at the recent corporate training about jumping off a train in Prague, but how I used it there was more anecdotal. So how could I flesh out a full story, moments before I would tell it here? I sat at the bar, nursing my oversized beer (possible problem??) and figured it out. Then I went up to the host and asked if I could tell my story.

I ended up winning the audience vote that night---mostly because I jumped. 

We all have stories inside us. Sometimes we're not ready to tell them. Sometimes we haven't even identified them yet. But they always have value. They define us. Our stories make us who we are. And we all have one. It just depends on how willing we are to jump.

How willing are you to tell your story when the opportunity comes?

Power of Truth... or Karen and the Frog

I recently taught a writing retreat. It was called "Finding Your Voice, Writing Your Story". I had no idea what to expect. Would people have stories? Be willing to find them? Be open to share them? Who knew!

There involves a great deal of bravery in story telling. You're telling your story! Sometimes that ain't easy. When was the last time you bared your soul to a group of virtual strangers, let alone a loved one?  But I believe there is value in this because:

a. maybe it's a good story that needs to be shared widely
b. maybe it helps others if you speak your truth
c. maybe it helps you to heal/recover/start again

That's been my experience in storytelling. I have written 2 plays and 2 books all based on my life. Yup! I write allllll about my life: the good, the bad and the ugly. Why? Because I can't imagine processing some of the events in my life without it. And I think there's power in a story well-told.

Mexican poet and author Rosario Castellanos said, “Writing has been a way of explaining to myself the things I do not understand” Can I hear a what-what? Agreed, Rosario. Agreed!

A woman in my retreat lost her daughter, Karen, about thirty years ago and to this day has yet to truly speak about it with her family, including her other living daughter. It seems they have all buried it under the proverbial family rug --- too painful, even after all these years. So in she comes in to my retreat and drops this story bomb. She then followed it up by saying that said she had no intention of writing about it. Hint, hint. But less than 36 hours later, she wrote a story about a frog who hung out in a garden with a beautiful girl named Karen. Bingo. She opened the vault. She started to write about her daughter. Brought me and our whole group to tears. More stories came. She was on a roll. By the end of the session, she was considering sharing her writing with her other daughter in hopes of opening up a conversation about their shared loss all those years ago. She told me the retreat changed her life.

This is the power of brave storytelling --- the power of writing your story and speaking your truth.

Everyone has a story. What's your story?